Retention Boost: Game Onboarding Redesign
Context
A mobile fantasy sports app for football enthusiasts was losing new users during onboarding. I redesigned the flow to be faster, more visual, and less overwhelming — boosting retention by 18%.
Details
Year:
2024
Role:
UI/UX Designer
Involvement:
Web Interface, Prototyping
Overview
The fantasy sports app was losing new users during onboarding. I simplified the flow with clearer visuals and guided steps, making the process quicker and less overwhelming. This redesign boosted retention by 18%, reduced drop-offs by 25%, and doubled completion rate.
Challenge
New users were dropping off before completing onboarding. Completion rates were below 50%, hurting retention and first-time engagement.
Solution
I led the user flow redesign and onboarding UI, collaborated with a product manager for journey mapping, and worked alongside a developer for feasibility checks.
- I redesigned onboarding into a clear, step-by-step flow with visuals
- Built wireframes and prototypes, then tested with users for feedback
- Delivered a faster, simpler experience that boosted retention
Results
